Make-Up-Trends 2025

Makeup trends for 2025 are increasingly moving towards a more natural, sustainable and customizable approach, with a focus on fresh, radiant skin and a minimalist look. Some of the key trends expected for 2025 are:

1. Radiant and healthy skin: Natural, radiant skin remains the focus. Light foundations, tinted moisturizers and subtle highlighters are key to achieving a healthy and glowy finish.
2. Minimalism: Simple looks that emphasize natural beauty continue to gain popularity. This includes skipping many products in favor of multifunctional formulas that simplify the beauty routine.
3. Neutral and warm colors: Warm tones like brown, terracotta and gold will dominate on both lips and eyes, while cooler or bold colors will fade into the background.
4. Emphasis on the eyes: Soft but defined eye shadows in beige and copper tones remain popular, as do subtle graphic eyeliners. Voluminous eyelashes are on trend, but without overloading the look.
5. Personalization and technology in makeup: With advances in technology, brands are offering products that adapt to different skin tones, needs and preferences. Virtual makeup applications that allow products to be tested in real time are also becoming increasingly popular.
6. Hybrid textures and finishes: Products that combine different finishes, such as cream-powder blends or matte formulas with moisturizing properties, create a perfect balance and are the focus.
7. Sustainable make-up: With the increasing focus on sustainability, ecological make-up products, recyclable packaging and cruelty-free formulas are becoming increasingly important.
8. Creative and artistic accents: Although minimalism dominates, there is still room for art and experimentation: Small splashes of color and designs on the eyes, such as neon-colored lines or imaginative details, offer a bold style for those who like to experiment.

These trends reflect the evolution of make-up towards a more accessible, sustainable and customizable approach.

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